Kia Stinger — The awakening of a sports car dream.

The Stinger is an absolute pacemaker for Kia’s brand that calls for a campaign that knows how to keep up: A roadtrip of epic proportions.

  • User Experience
  • Social Media
  • Website
  • Apps
  • Automotive
  • Campaign
  • Chatbot

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Zooming in: A driver and his Kia Stinger on a year-long journey through Europe, checking off his wish list mile by mile.

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Viewers could take part in the journey, talking to the driver via AI chatbot and becoming a featured protagonist of one of the campaigns episodes.

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On the campaign website visitors could interact with the car and its features via immersive videos, discovering the Stinger from every possible angle.

Facts, facts, facts:

    • AWARDS:
    • Red Dot Award – Communication Design
    • Facebook Success Story
    • Over 400 million impressions.
    • Over 1 million website visits.
    • Roll-out in over 20 European markets.
    • New positioning of Kia as a modern, design-driven brand.
    • First use of chatbots for Kia.
  • Client:
    INNOCEAN Worldwide Europe / Kia Motors Europe
  • Industry:
    Automotive
  • Services:
    Campaign Ideation / Creative Direction / Microsite / Development / Digital Strategy / Motion Design / Social Marketing & Content / Online Advertising / Facebook Chatbot
  • Year:
    2017