Hyundai IONIQ – Premiering the future.

  • World Premiere
  • Exponat
  • Space & Design
  • User Experience
  • Interface Design
  • Hybrid & Electric car
  • Exhibit
  • Automotive
  • Translucent OLED screens

The Hyundai IONIQ is the first passenger vehicle with 3 alternative drive systems of the future. What’s invisible from the outside marks a revolution on the inside that calls for a futuristic staging.

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We developed a unique installation that immersed visitors of the exhibition into the fascinating world of automotive technology with multidimensional holographic screens. For that purpose, we synchronized several layers of translucent OLED-displays with three motorized Hyundai IONIQ acrylic models in real time.

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The exhibit combines a multidimensional infographics with dynamic soundscapes and straightforward usability to turn complex information into an emotionally conceivable experience.

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    • First utilization of translucent, self-luminous OLED displays in the world.
    • Multidimensional holographic exhibit.
    • World premiere of innovative drive systems.
    • Innovative one-button user interface.
  • Client:
    INNOCEAN Worldwide Europe / Hyundai Motor Company
  • Industry:
    Automotive
  • Services:
    Concept / Creative Direction / Motion Design / Art Direction / Holographic & 3D Content / VVVV Development / Architectural Consulting
  • Year:
    2016 - 2017